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Beauty Therapy

The beauty therapist offers a head-to-toe experience that improves the client’s quality of life by making them look and feel their best.

Why is this skill important?

A beauty therapist generally works in the commercial sector, offering specialist services, treatments and advice for the skin, body care, massage, and make-up of individual clients. There is a direct relationship between the nature and quality of the service required, and the payment made by the client. Therefore, the beauty therapist has a continuing responsibility to work professionally and interactively with the client in order to give satisfaction and thus maintain and grow the business. Beauty therapy is closely associated with other parts of the service sector, such as hairdressing, fashion, and media and with the many products and services that support it, normally for commercial purposes.

Beauty therapy also has an important therapeutic role in supporting individual’s self-esteem and confidence. It may help to ameliorate the effects of illness and can aid recovery.

The beauty therapist works in diverse environments, including large or small salons within leisure and health related organizations. The specialist services and treatments offered by the beauty therapist relate to the face, body, feet, hands, and nails. The beauty therapist may specialize, for example in manicure, pedicure, or skin care. Irrespective of this, work organization and management, professional attitude, client care and relationships are the universal attributes of the outstanding beauty therapist.

The beauty therapist works in a 1:1 relationship with clients and can be part of a wider team. Whatever the structure of the work, the trained and experienced beauty therapist takes on a high level of personal responsibility and autonomy. From safeguarding the health and wellbeing of the client through scrupulous attention to safe working, to achieving exceptional make-up effects for special occasions, every treatment and client matters.

With the growing worldwide demand for beauty therapy services and associated products, and the international mobility of people, the beauty therapist faces rapidly expanding opportunities and challenges. For the talented beauty therapist there are many commercial and international opportunities; however, these carry with them the need to understand and work with diverse cultures and trends. The diversity of skills associated with beauty therapy is therefore likely to expand.

Location

Helsinki, Finland

20—23 October 2022

Competitors

Pritisha Barman
India

Seomara Cabrita
Portugal

YA YU CHEN
Chinese Taipei

Lili Darabos
Hungary

Raffaella Pia Ferro
South Tyrol, Italy

Veera Huomo
Finland

Mitsuki Iga
Japan

Chazney Jacobs
South Africa

Yuri Jung
Korea

Giulia Liberti
Switzerland

Hui Fang Lim
Singapore

Tania MINIC
France

TRIXIE MULOS
Philippines

Selina Neubauer
Austria

Zuhal Rajabi
Canada

Katarina Rustan
Croatia

Laura SALES
Spain

Pei Wang
China

Nur Aliah Nadhirah Yusri
Malaysia