Skip to main content

Graphic Design Technology

Combining the skills of design, art, typography, typesetting, illustration, printing, and publishing to create graphic designs for both online and printed publications.

Why is this skill important?

Graphic Design Technology comprises many different skills and disciplines in the production of graphic design and output. The diversity of the skills required in the industry are very broad: it is common for people working in this field to be specialists in a particular aspect. As a result, a team may cover the Graphic Design Technology process, with each member of the team having their own strengths, specialities, and roles.

Graphic Design Technology involves working with external and internal clients to create unique solutions to their needs; these may also include printing or online publication production or integrating digital media capabilities for visual communication. People working in this industry often work closely with their clients and must be effective communicators so that they can achieve the client’s objectives successfully. They require strong interactive, research, design, and technical skills in art and design to meet industry standards. In order to achieve these, they need to understand the target audience, markets, trends, cultural differences, and what the client wants. They must be able to work in either formal or informal teams, or independently.

After completing the research and planning stage, a project is interpreted to form a design in appropriate industry specific software. The design must be set up with the correct technical specifications for output. It is essential that practitioners understand all phases of the procedure including the constraints of the specified output process. These skills also apply to re-designing or updating a design.

There are various employment opportunities within the global creative industry. This may include becoming a freelancer, business owner, or being employed by an advertising, marketing, design, or printing company. They may also be employed by a company with a design department or as a stand-alone in-house designer. Practitioners may have a broad role, or specialize as a graphic designer, graphic artist, prepress operator, typographer, typesetter, type designer, image manipulation specialist, illustrator, art director, production manager, digital printer, information designer, publisher, brand or packaging specialist.

Location

Aarau, Switzerland

12—15 October 2022

Competitors

Edgars Ancitis
Latvia

Jingyeong Baek
Korea

LLA CYVILL BARTOLOME
Philippines

Tobias Bez Masotti
South Tyrol, Italy

Lena Decker
Austria

Jose Sebastián Domínguez Moreno
Colombia

Alireza Ezlegini
Iran

Simona Gier
Switzerland

Annabel Haizer
Australia

En Qi Lau
Singapore

Ho Yee LEUNG
Hong Kong, China

YU-ZHI LIN
Chinese Taipei

Leah Lucyshyn
Canada

Wanqing Ouyang
China

Steven Harris Ramdev
India

Bruno Reis
Portugal

Eliane Schauff
Germany

Carol Soovik
Estonia

Petra Suominen
Finland

Dorka Csenge Uszko
Hungary

Caera Wallace
South Africa

Emmanuel YOUNG
France

ALUA ZHARASBAYEVA
Kazakhstan